Plaigarism

 

It’s been less than a day since the new Department of Tourism campaign video was released but it's already in hot water for allegedly being a rip-off...again. Unfortunately, this isn't the first time! Remember these?

"It's More Fun in the Philippines" Slogan (2012)

"It's More Fun in the Philippines" by BBDO Guerrero replaced "Pilipinas Kay Ganda" but still failed to be scandal-free. Hours after the new campaign was launched, the people of the Internet insinuated that the new campaign was taken from the 1951 Swiss National Tourist Office advertisement "It's more fun in Switzerland!"

Former Tourism Sec. Ramon Jimenez rejected the allegations through a tweet: "The line isn't a manufactured slogan. It's simply the truth about our country. Don't be swayed by people who are trying to punch holes in it."

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